Feb 16, 2021
In this episode, John talks with Theresa and Owen Video. Owen and Theresa are husband-wife and parents to 4 children. They are entrepreneurs and are focused explicitly on YouTube with their channel named Owen Video, where they provide high-level YouTube channel strategy for brands & industry thought leaders. They are also TikTok influencers and the founders of The Video Marketing School.
Listen to this episode to learn more:
[00:43] - Owen Video's real name
[04:25] - Their backstory
[06:01] - Why did Owen become an entrepreneur?
[07:00] - Theresa: from teacher to entrepreneur
[09:15] - How and when they started
[11:35] - Why and how YouTube is better than Facebook
[12:27] - Facebook Live is performing at a lower level
[13:24] - With Instagram, you are not discovering new people
[16:42] - TikTok as an opportunity to summarize longer videos
[17:05] - What to do with old YouTube videos that are no longer relevant
[21:54] - The 5-step process of editing
[24:10] - How to get the PDF of the editing formula
[28:58] - The YouTube Authority Intensive
[32:40] - Owen Video's way of coaching
[34:15] - Stop Restream!
[36:30] - Brand sponsorship
[40:00] - The four primary skills to be successful in YouTube
[43:00] - Relationship and entrepreneurship
[48:31] - How to find Owen Video?
QUOTES:
"YouTube is your only chance to make an impact in the world."
"We have a YouTube centric approach because Instagram is like serfdom; the Kings and the Nobles in the castle, the Kardashians and the Mark Cubans. They get to stay in the castle. But what chance do you have."
"YouTube is where you're going to build your legacy. Facebook's where you're going to waste your time."
"Don't create videos just for today."
"You can use your phone to make YouTube videos because it's the message that matters."
"I realized years ago that I had accomplished my childhood dream. And that liberates your soul to say, then what's next."
"What's going to get you to your first thousand subscribers is going to be different than what gets you to your 10,000 subscribers."
"YouTube success is not a mystery. It's not something that's only for the super-rich."
"As we got to making videos for five, six years, I'm still learning because the people who subscribed to me five years ago are not watching anymore. It's a new audience. And so, I'm learning what the new people want and adjusting to them."
USEFUL RESOURCES
Clubhouse - @owenvideo
https://www.youtube.com/user/simplebusinessvideo
https://www.facebook.com/owenvideox
https://www.instagram.com/owenvideo/
https://www.linkedin.com/in/owenvideo/
CONNECT WITH JOHN
Website - https://thejohnhulen.com
Clubhouse - @johnhulen
Instagram - https://www.instagram.com/johnhulen
Facebook - https://www.facebook.com/johnhulen
Twitter - https://www.twitter.com/johnhulen
LinkedIn - https://www.linkedin.com/in/johnhulen
EPISODE CREDITS
Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/
Outro music provided by Jeff Scheetz - https://jeffscheetz.com/