Relationships & Revenue with John Hulen: Episode 36 Audio Branding with Jodi Krangle

Episode 36 Audio Branding with Jodi Krangle

Feb 2, 2021

In this episode, John talks with Jodi Krangle. Jodi is a voiceover actor, singer, and host of the Audio Branding Podcast. Keeping a consistent sound in how you present your company is the "hidden gem" of marketing. Audio/sonic branding influences us in many
ways and in different places within our lives.

Listen to this episode to learn more:

[01:30] - Jodi’s background and upbringing.

[04:12] - Podcasting pioneer.

[06:26] - 2001, the beginning of Jodi’s life as an entrepreneur.

[08:45] - Sound reaches us on a deep, visceral level.

[10:35] - PTSD is triggered by sound.

[13:13] - Working with national brands.

[16:35] - Selling the product without selling the product.

[17:20] - Ages of people writing sales ads and those watching the ads is getting younger.

[19:20] - Differences between local and national advertising.

[20:06] - TV ads vs radio ads.

[22:30] - Audio Branding Podcast.

[24:30] - Audio branding allows you to reach people on a visceral level by using audio as a tool.

[26:30] - How to create raving fans for your product/service/business/podcast.

[31:15] - Jodi’s business success comes from successful home life.

[35:00] - Where to find Jodi online.

QUOTES:

“I'm more of a facilitator. I ask other people the questions so that they can give us the answers and they're the guides and I've learned a lot as I go, I just keep on learning and
I keep asking questions.”

“So it took me a while to get into the voice acting thing because I, in ‘95-’96, volunteered my time at Canadian National Institute for the Blind. I was reading articles from magazines onto reel to reel tape and I was as fascinated with the tech.”

“I learned some things from the school of hard knocks and gradually improved my craft by getting coaching and by having very generous people take me under their wing and help me along.”

“What is this audio branding thing? Because it’s pretty important and not a lot of people are thinking about it intentionally.”

“Sound reaches us on such a deep, visceral level - that it amazes me people don’t use it more often. So I started my own podcast on it because I was fascinated and I wanted to ask other people about it.”

“We buy based on emotions, we don't buy based on logic. We may say we buy based on logic, but we just don't.”

USEFUL RESOURCES

https://tinyurl.com/AudioBrandingPodcast

https://www.facebook.com/jodikrangle

https://twitter.com/JodiKrangle

Clubhouse - @jodikrangle

CONNECT WITH JOHN

Website - https://thejohnhulen.com

Clubhouse - @johnhulen

Instagram - https://www.instagram.com/johnhulen

Facebook - https://www.facebook.com/johnhulen

Twitter - https://www.twitter.com/johnhulen